[[1_Projects/Build a Million Dollar Business/Business Strategy/100M offers|$100M offers]]
Offers
Components of a $100M offer:
- Pricing
- Value
- Enhancing the offer
- Execution
ideally you should charge 100x, 200x your fulfillment but the value you are delivering still needs to dwarf what your customers are actually paying you.
charging high == more investment & value
target market →
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growing or normal
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easy to target
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have the purchasing power
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have a massive (that you are solving)
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! Market > Offer > Sales Skills.
“Pain is the pitch”
making sure that you are reiterating their pain and how your product will solve it fully.
commit to your niche and don’t give up; it’s more likely that your offer or delivery just sucks, trial and error.
Identify Dream Outcome
- @ Double your bottom-line revenue, reduce the headaches of your business manager while scaling your business
List Problems / Obstacles of Dream Outcome
- I don’t know if scaling or doubling my income is worth the effort
- too much work
- don’t know where to start (after buying)
- don’t have the money to scale marketing (profit issue)
- I have tried paid ads before and we did not have good luck
- too many variables to manage and track
- how to quantify what my money is getting me or how I am performing.
- How do I know these new leads are any good?
- what if I get crappy leads and they ruin my online reputation and increase refunds.
Solution List
- How to know if your business is ready to scale & a comprehensive check list to get you there (could be a lead magnet too*)
- How to scale and grow your business while reducing the hours that you work in a month. Manager’s guide to doing the work that counts
- How to make the most of your first 60 days with proven day-1 roadmap.
- How to scale your business without increasing your monthly costs.
- how to manage your business growth from one dashboard (AI encompassing dashboard) (lead magnet*)
- how to ensure your leads are qualified customers and willing to buy again or in the future.
- how to protect your online reputation as you scale and ensure your customers leave great reviews.
Package Solutions
- $ Now think of every possible way you could deliver on those solutions; literally every possible way.
What could you do where your customer would say: “all that? seriously? I am in”
every possible thing you could do to add value to your offer and enhance it, to the point where they would be stupid to say no…
Categories to think through to get creative....
1 on 1 small group 1 to many How will they consume it? How fast (speed & convenience) What kind of support DIY - DWY - DFY
- 1/10th of the price vs 10x the price
- what would I deliver if they paid me 10x my price? what would I do if they paid me a 10th of my price but I still wanted to make my offer valuable.