Hormozi Business Strategy

Build Good Reviews & Referrals

• start for free
• over-delivery like crazy
  • to build reviews, and case-studies
• once you have at least 3-4 successful reviews:
  • start charging an entry-level performance + risk-free $100m offer.
    • e.g.
      • $500 upfront (refundable at end of fulfillment time period)
      • first 21 days, we keep the onboarding costs from all new customers (performance model)
• invest income into building systems to lower your ease-of-fulfillment.
• and keep you sell-able.
• more proof and customer success ⇒ start charging to reflect the impact of your 100m offer

Twitter Cold OutReach Technique

• pick a skill
  • website building
  • app dev.
  • graphic design
  • content writing
  • SEO
  • social media
    • “in a room of ten people with the same skill, how many would you be better than?”
  • pick one
• Find Prospects
  • find at least 100 prospects of big companies that invest into the skill you have chosen
    • use hunter.io to find email addresses for the decision makers of your skill for each company.
• craft a really good offer ([[1_Projects/Build a Million Dollar Business/Business Strategy/$100Moffers/$100M offers|$100M offers]])
  • show them…
    • initiative
    • social proof
    • work for free offer
    • yes/no CTA
• email and follow up
  • email 100 prospects
  • install snov.io to see who has opened your email
  • politely follow up 4 times with each person over 10 days
    • look for at least $2K/month

in another 10 days:

1. find 100 prospects
2. email with good offer
3. follow up 4 times
4. do this every 10 days for 30 days.

Braindump & Journal Summary

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everything that has been going on in my journal, and how those entries are going to effect the plans and things I will do.

General Business Plans

Alex Hormozi $100M offer:

figuring out what kind of customer/product/service to commit to.

cross-referencing my interests, and skills with a market I am familiar with in order to provide a valuable service or product.

Ideas

run a lead booking agency →

• help them refine their offer for their most profitable services/products
• auto-book into calendars
• send messages
• close sales appointments
• small down for onboarding / reservations ($200-$500)
• then we keep 100% percent of customer’s onboarding costs.

upsell into all the different services offered by GHL

• @ market > offer > sales skills

doesn’t matter how good of sales skills you have, if the market you are selling to, has no money, and no demand; you ain’t selling nothing.

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you need to have an unshakeable:

• conviction
• confidence
• assurance
• experience

that you can deliver on your promises, if you want to charge super high ticket prices, you need the balls to back it up.

100M leads: Lead Magnets

for every person/company that we cold-email, create a personalized free lead magnet for their business and industry.

• ! that highlight or open up the problems that your core offer is solving

Part 2 Get Understanding

• $ or that they can use to get more engaged leads

• ~ Plastic Surgeons:

• A skin type quiz or questionnaire they can use to see if they are ready to scale.

• or a quiz or survey their customers can take to become a lead

• ~ Veterinarians:

• free quiz lead magnet

• questionnaire they can use to see if they are ready to scale. for vets

• ~ Barbershops:

• questionnaire they can use to see if they are ready to scale. for vets

• ~ Content Creators:

• questionnaire they can use to see if they are ready to scale. for vets