🪴 Diego's Digital Garden

Part 2 Get Understanding

Dec 23, 20243 min read

What is a Lead?

Someone who clicks an ad? a phone number? a person that schedules a call? a list of names? a door you knock on? a walk-in? an email address? a subscriber? a person who sees your content?

a lead is a person you can contact

if you can contact them; they are leads

leads are not enough; we want engaged leads

  • people who show interest in the stuff that you sell.

we don’t want just anyone’s contact information, we want someone who has:

  • given their info on our website
  • followed you on social media, and you can contact them…
  • replied to your email campaign

leads showing interest are the leads that matter.

How to get leads to engage?

lead magnets!!

your core offer is what you promise to give in exchange for something of value ($)

this starts the sale process right away, and might be all you need to start getting leads.

Try that first.

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but usually people want to learn more about the core offer, common for prices that are higher than average, or high in general.

advertising with a lead magnet helps vet who is interested in your core offer, and opens up problems that can be solved by your core offer.

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it’s like salty pretzels at a bar.

pretzels solve the narrow problem of hunger, but also reveals a thirst problem resolved by a drink, which they can get in exchange for money.

your lead magnet should be valuable enough on it’s own that you could charge for it.

and once they get a taste, they want more.

7 Steps to an effective Lead Magnet

  1. Figure out the problem you want to solve and who to solve it for
  2. Figure out how to solve it
  3. Figure out how to deliver it
  4. test what to name it
  5. make it easy to consume
  6. make it darn good
  7. make it easy for them to tell you they want more.

treat your lead magnet like a $100M offer, the business who provides the most value wins.

Problem to Solve and for Who?

  • Problem →
    • Problem → Solution
      • Problem → Solution
  • Solution

every problem opens up more solutions, which open up smaller problems, which create more solutions and problems, etc.

for your lead magnet…

  1. pick a problem that is narrow and meaningful
  2. solve it
  3. and for the new problem that emerges:
    1. solve it with your core offer.

Action Step: use it with my plan here: Hormozi Business Strategy

Figure out how to solve it

Lead Magnet Types

  1. Reveal Problem

think diagnosis or consultation

reveals problems that get worse the longer the lead waits.

  • ! website audit, free posture analysis
  1. Free Trial

  • have them get a taste, and want to come back for the real thing (think drug dealer)

  • works great if your core offer is a recurring solution to a recurring problem.

  1. Free Step 1 or X

  • if your core offer solves a multi-step complex problem

  • ~ giving away free calculators, guides, templates, etc. once they realize the trouble, effort, and time, they pay for your services instead.

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