Offer Building
value equation:
- Dream Outcome → Something specific enough and big enough that your user really wants it
Know & Understand your Audience
- Perceived Likelihood of Achievement → What are the chances of them attaining this dream outcome?
it’s your job to increase everything in the numerator, dream outcome everyone has but the more specific and valuable it is, the customer will start paying attention if
Perceived Likelihood of Achievement needs to be increased through your history, success record, customer testimonials, to persuade the user to see that if they accept your offer that they too can achieve what others have.
Build a Portfolio & Record of Success that lowers your Audience's specific doubts & fears, and REDUCE THE RISKS (or hidden risks) THAT IS ASSOCIATED WITH YOUR SERVICE/PRODUCT
- Time Delay →
Onboard and help them get value and progress as soon as the invoice is out.
- Effort & Sacrifice →
Rocket